What this project is

The Marketing Chronology combines a visual history, an interactive map of 225 concepts across 14 domains, long-form concept guides, original illustrations and a curated case-study library.

Who built it

Rishabh Vats has close to three years of experience building and scaling multiple education products while leading marketing for education products at Amar Ujala, an Indian newspaper and media group. His postgraduate education is in International Business and Marketing at IMT Ghaziabad. He works across strategy, CRM, performance marketing, content and practical AI workflows.

How to use it

Start with the timeline for historical context, use a reading path to work through a practical decision, or browse the concept library for definitions and original sources. Complete guides add examples, limitations and application checklists; selected guides include editable worksheets that you can copy or print.

Why the structure is original

The publication does not claim ownership of established marketing ideas. Its original contribution is the connected taxonomy, written explanations, worked examples, editorial selection and arrangement, illustrations, code and learning journey created for this project.

Corrections

Marketing history contains contested attributions and ideas that change over time. Corrections with a reliable source are welcome by email.