The Marketing Chronology

About The Marketing Chronology

A living, sourced field guide to where marketing came from and how its ideas connect.

What this project is

The Marketing Chronology combines a visual history, an interactive map of 221 concepts across 14 domains, long-form concept guides, original illustrations and a curated case-study library.

Who built it

The project is created and maintained by Rishabh Vats, a brand and growth marketer working across consumer GTM, CRM, performance marketing, content systems, video and practical AI workflows.

How to use it

Start with the timeline for historical context, use the map when you need a definition or source, and open a complete concept guide when you need an example, limitations and an application checklist.

Corrections

Marketing history contains contested attributions and ideas that change over time. Corrections with a reliable source are welcome by email.