Your analytics choice starts off.

Who operates this website

This website is operated by Rishabh Vats. Privacy questions can be sent to rishabhvats2346@gmail.com. This policy applies to pages on rishabhvats.com, including The Marketing Chronology. A more focused explanation also remains available on the Chronology privacy page.

Google Analytics and Consent Mode

The website uses the Google tag and Google Analytics 4 with measurement ID G-4DB763GPJY to understand which pages are useful and how the website performs. Analytics can process page views, referring pages, approximate location derived from network information, browser and device details, and interaction events. Reports are used in aggregate.

Google Consent Mode v2 is configured before the Google tag loads. Analytics storage, advertising storage, advertising user data and advertising personalisation are denied by default. Analytics storage changes to granted only after you choose “Accept analytics”. Advertising-related consent signals remain denied in either choice. Advertising is not currently enabled on this website.

Cookies, local storage and cookieless signals

When analytics consent is denied, the Google tag operates with denied analytics storage and does not set Google Analytics cookies. Google may still receive limited consent-state and cookieless measurement signals. If analytics is accepted, Google Analytics may use first-party identifiers to distinguish visits.

Your granted or denied choice is stored in local storage under rv-google-analytics-consent-v1 so it can apply across the website. Use the “Privacy choices” button at the lower left of any page to review or change that choice.

Learning interactions and worksheets

After analytics consent, we measure deliberate library searches, content selections, contact-link intent and a reading signal based on visible reading time and article depth. Search terms are limited to a marketing-topic allowlist; other searches are grouped under a generic label. A contact click is an expression of intent, not a received enquiry.

Worksheet entries remain in your current browser page. They are not saved by this website or sent to analytics. Copy and print controls let you keep your own copy. Preview hosts and browsers with the owner analytics opt-out enabled do not load the Google Analytics tag.

Hosting and security logs

The static website is hosted by Hostinger. The hosting service may process standard server logs for security, abuse prevention, reliability and operational troubleshooting. Logs can include request time, requested URL, network information, user agent and response status. These logs are separate from optional Google Analytics measurement and are handled under the hosting provider's own terms and policies.

Contact and personal information

The website does not currently use a contact form, account system, comments or newsletter database. If you email Rishabh Vats or contact him through LinkedIn, the information you choose to send is processed by the relevant service and used to understand and respond to the request. Do not send sensitive personal information unless it is necessary.

External links and media

The website links to sources, videos, social profiles and other third-party services. Opening those links can share technical information with the third party and is governed by that service's privacy policy. The Marketing Chronology does not automatically play third-party video on article pages.

Future advertising or new data uses

The website does not currently run display advertising. If advertising, a newsletter, a form or another material data use is introduced, this policy and the consent interface will be updated before that use begins. Where required, a new consent choice will be requested.

Your choices and questions

You can decline optional analytics, change the stored choice through the “Privacy choices” button, use browser or account-level Google controls, or contact rishabhvats2346@gmail.com with a question. Legal rights can vary by location; this page is a transparent operational explanation and not legal advice.